Market Goals Entry

Use this Market Goals Entry option to define GRP (or spot) and dollar goals for a market within an estimate. Market goals display on worksheets for the estimate in the Buy Module and are included on the Buy Spec Report and on various management reports such as the Product Detail Report.

You may also import goals from a spreadsheet using the Import Goals option.

To save a record of the goals at a specific time, create a snapshot using the Create Snapshot option.

To enter market goals, select Planning & Buying | Market Goals Entry.

Market Goals Entry Window

1. Key the Media, Client, Product and Estimate for the goals or key a Campaign ID.

2. Key the Market or Market Group for the goals or select the All Markets check box.

   If a client-specific market group code is keyed in the Market Group field, you must select the Client Specific check box.

    

3. To set a default for the Detail window, key a Default Spot Length.

4. To copy existing goals, refer to Copy Goals.

5. Click the Next icon to display the Market Goals Detail window.

You may optionally request to have specific users automatically notified whenever market goals are updated. Contact your MediaBank Account Manager to request this optional feature. Once the feature is enabled, use User/Market/Client Distribution to assign users to the media/market/client for which they should receive e-mails. After the setup is complete, a message will display whenever you click the Save icon in this option. Click <OK> to send the e-mails or click <Cancel> to save the changes without sending e-mails.

Related Topics:

Buy Spec Report

Product Detail Report

Import Goals

Create Snapshot

User/Market/Client Distribution