Product Detail Report

This is a summary analysis of a client's buys by product. For each product, the report shows activity in each market, with totals by daypart and spot length. Five format choices allow two comparisons per report for the primary demo. Comparisons show GRP delivery, cost, and CPP/CPM. All formats also include GRP/Impressions with CPP/CPM achievement for up to the next three secondary demos associated with the estimate. GRP data is weighted by market percentage of primary demo coverage. This option can also be used to print a report for a buy and/or goal snapshot created using Create Snapshot.

To request the report:

  1. Select Reports|Product Detail Report.

  2. Key a Media code or key a Snapshot code and skip to step 11.

  1. Key a Client, client group, or click the check box for all clients.

  2. Key a Product, product group, or click the check box for all products.

  3. Key an Estimate, estimate group or click the check box for all estimates. Accept the default or click the check box to combine estimates for the same client and product.

  4. Key a Market, market group, or click the check box for all markets.  If a Client specific market group is keyed, click the check box

  5. Select a specific estimate type to be included on the report or blank out Estimate type field and check the All Estimate Types checkbox to include all estimate types.

  6. To limit the report to buylines for a specific network or affiliation, key the appropriate code.

  7. To limit the report to a specific daypart, key the daypart. To exclude buylines for a specific daypart, key that daypart code in the Daypart field and click the Exclude check box to display a check.

  8. If you did not key a specific estimate, key the starting and ending dates for the data to be included.

  9. Make any additional optional selections and choose the report format. Click the <Fields> button at the bottom of this help page for more information on the fields.

  10. Accept or change the Report Formatting Options, then click <Submit> to submit your request.

Fields

Note: Although you may request the report using a beginning date that is not a Week Start Day, goals will always be reported for the full week, beginning with the Week Start Day.