Station Definition

Use the Station Definition option to set up stations in Broadcast. Use either this option or Station Profile Definition to assign spill markets to the station.

Before you can define stations, you must define band codes in Band Code Definition. If used, the affiliation code must be defined in Affiliation Definition.

To define or modify a station, select Database | Station Definition.

  1. Key station Call Letters and Band Code. For a cable provider, key an alphanumeric code such as the syscode for the call letters. When assigning station call letters to digital band codes, a digit is added to the end of the station call letters to represent the "stream number" for the station within the "band". Nielsen Audio supports up to nine streams for a station/band.  Example:If the Nielsen Audio station call letters are KAAA, then in Mediaocean Broadcast, its first (or only) internet stream of its AM station would have call letters/band: KAAA1/O. Its second AM HD stream would have call letters/band: KAAA2/J.

  2. For Example:

  3. Click the Next icon to display the Station Definition detail page.

Station Definition Detail Page

  1. To support the function that excludes rating services from printing the Buy Detail Report, click in the “Non-Rating Subscribing Station” checkbox to set up the specified station as a station that does not subscribe to a rating service. Afterwards, when running reports, rating stations will not print on the faxed/emailed version of the report.

  2. Key an Affiliation Code if required for the band code.

  3. To print the station's television channel number or radio frequency on reports, key the number in the Channel field.

  4. In the Market field, accept the previously assigned market, if any, or key a different market. You may also use the <Station Market Assignment> button to assign the station to a market. For a local cable provider, a market is required for cable ratings retrieval.

  5. For a local cable provider, key the provider's total Number of Subscribers in this market. This number is required for cable ratings retrieval.

  6. Optional. Key a station Format code defined in Format Definition and/or an Ownership code defined in Ownership Definition.

  7. Key the station name and station payment address. This address will be used for payment unless a payee rep is assigned to the station in Station Profile Definition or on the buy line. Use only numeric values or a dash '-' in the Zip Code field. Example: 40229 or 40229-2193.

  8. If applicable, key the station fax number and/or email address.

  9. Use the remaining fields to record any additional information used by your agency.

  10. Click the Save icon save.gif to save the definition and return to the previous page.

  11. - Or -

  12. Click one of the gray buttons to save the definition and display the selected page.

If you are using Order Valet ™, the email address or FAX number keyed here could be used to send the Buy Detail Report to the station. Refer to Station Address for the Buy Detail Report for guidance in entering email and fax information for  Order Valet ™.