Buys are entered into Broadcast using a worksheet format in the Buy Module. All worksheets are accessed using the Start Up tab.
To create a new worksheet from the Start Up tab.
Select the New Worksheet option.
The Company and Office fields are automatically filled in based on the codes you entered when you logged in to Mediaocean A|V. However, you can change the Company and Office codes if you have the authority to make buys for another company within your agency.
If you have defined a Campaign ID for a product/estimate, you can use it as a shortcut on the Start Up tab. Just fill in the Campaign ID field and the Media, Client, Product, and Estimate fields will be filled in automatically.
If you haven't defined a Campaign ID, key in the Media, Client, Product, and Estimate fields. (The Client, Product and Estimate are not required for a new worksheet but must be entered before the buy can be made active/approved.)
You can enter a Market code or a Station/BC code.
If you enter a Market code, it will include all stations defined for that market.
If you only want to work with a single station that is assigned to a market, you can just enter a Station/BC code.
You must identify your worksheet by specifying a 1-12 character name in the Worksheet Code field. You can then enter a 1-29 character description in the Worksheet Description field.
(Keep in mind that the Worksheet Code lookup is sorted by Worksheet Description and numbers display before letters.)
The Daily and Weekly radio buttons indicate the schedule type that was selected for the estimate via the Estimate Definition.
The Flight Dates fields are automatically filled when you enter an Estimate code or a Campaign ID. Otherwise they can be left blank.
Select an appropriate Rating Service option:
When buying for Television, select Nielson. Keep in mind that in addition to buying for local stations, you can also purchase local cable buys in TV worksheets.
When buying for Radio, select Nielsen Audio. You can then further specify ratings by selecting either MSA (Metropolitan Statistical Area) or TSA (Total Survey Area).
Key an Estimated Book code to retrieve estimated ratings an display them the worksheet.
When buying for Television, you may request up to four Estimated Books and each one will have a row on the worksheet.
Estimated Ratings for Television
For each estimated book, key a Share book from which to retrieve share data for use in projecting the ratings.
Enter at least one PVT book for each estimated book to be used in projecting the estimated level of viewership. If you enter multiple PVT books, they will be averaged together.
When buying for Radio, you can only enter one estimated book.
Enter at least one Actual Book to retrieve audience figures. If you enter multiple Actual Books, you can create a multi-book average.
Notes:
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If you entered a Campaign ID, you may leave the books fields blank and
any books already defined for the Campaign
ID will be retrieved.
If you are working in an unrated market, you will leave the books fields blank.
The Demo fields are automatically filled in when you enter an Estimate code or a Campaign ID using the demo codes assigned in the estimate definition. They cannot be changed.
If you did not enter an Estimate code or a Campaign ID, you can fill in one or more of the Demo fields with the demo codes to be used for this buy.
Click OK to create the worksheet and activate the other tabs in the Buy Module. If books display you may change them if necessary.
To continue:
Select the Worksheet
tab to begin working with the worksheet.
OR
Select the Avails tab to begin retrieving avails.
