Estimate Definition Prompt

You'll use the Estimate Definition option to define an estimate in order to create a campaign and specify a date range during which buying activity is authorized for a client and media. An estimate must be defined before buys may be entered as the estimate controls buying, reporting, billing and paying for a campaign.

Defining an estimate is a two step operation in which you'll first define the client level of the estimate (also called the estimate header) and then you'll define the product level of the estimate where you'll essentially assign each product in the campaign to the estimate.


To create a new estimate, select Database | Estimate Definition.

Estimate Definition Prompt Window

  1. Create the Client Estimate Definition.

  2. Create the Product Estimate Definition.


Additional Options