Product Estimate Definition

Product Estimate Definition Window

1. If you want to assign a unique description to the product estimate definition, key up to 30 characters in the field adjacent to the Estimate code.

2. Select the Prevent Changes to Buy check box if you want to lock all active lines on the buy for this product estimate and prevent any changes.

3. Select the Prevent Buys from being deleted check box if you want to prevent any active buy lines from being deleted from the buy for this product estimate.

4. Select an option from the ISCI Required drop down menu to indicate how ISCI codes are used in affidavit entry for this product estimate.

   Yes - An ISCI code is required for affidavit entry and matching. Release and recall dates are compared to the air dates keyed during affidavit entry. Spots airing outside of the defined date range are flagged as unsuccessful in Affidavit Entry/Match and on the Affidavit Matching Report.

   No - ISCI codes are not used in affidavit entry.

   Optional - The ISCI fields display in affidavit entry but are not required or validated for matching.

5. Key or Lookup the Special Payee code if payment for the entire buy for this product estimate is to be made to a single payee rep instead of to the station or a payee defined for the station on the Station Profile.

6. Demos specified in the Buying Profile Definition default to the product estimate, but you can change or add up to 10 demos.

   • A primary demo is required but you may define up to ten demos to default to the worksheet. The primary demo may be either a rating or impression.

   • If you are defining a split product, each product in the split displays along with the demos defined for that product. You must key a primary demo for the split product/estimate.

   • When you open a proposed worksheet and the demos do not match the estimate, you may copy that worksheet to a new worksheet in order to retrieve the new demos and ratings.

    

7. Depending on how you will enter spots, select either the Weekly or Daily option button to specify the type of worksheet to use for this estimate.

   • Weekly - Date headings on the worksheet will be the date of the first day of each possible week in the estimate flight dates. This will be the Monday date unless you have chosen a different Week Start Day for this estimate.

   • Daily - Date headings on the worksheet will be the date of each possible day in the estimate flight dates.

8. In the Estimate Goals section, the Due Date fields display the dates specified at the client level, but you can change them.

   • Key or use the Broadcast Calendar Lookup to specify the Schedule Due Date, which allows you to track changes to the buy after a specific date.

     By default, the Schedule Due Date field in the Product Estimate Definition window shows the date set at the client level in Client Estimate Definition. However, you can set a different Schedule Due Date at the product level if you wish.

     For more information on how Broadcast uses this date, refer to Schedule Due Date topic.

   • Key or use the Broadcast Calendar Lookup to specify the Traffic Due Date, which allows you to specify the date when traffic instructions are due to the stations.

     By default, the Traffic Due Date field in the Product Estimate Definition window shows the date set at the client level in Client Estimate Definition. However, you can set a different Traffic Due Date at the product level if you wish.

     This Traffic Due Date you set here will display on the Buy Spec Report.

   • Key or use the Broadcast Calendar Lookup to specify the Input Due Date, which allows you to specify the date by which the schedules are due to be in the system.

     By default, the Input Due Date field in the Product Estimate Definition window shows the date set at the client level in Client Estimate Definition. However, you can set a different Input Due Date at the product level if you wish.

     This  Input Due Date you set here will display on the Buy Spec Report and on the Client Ordered Report.

9. In the Budget field, key the total amount of the budget for the client/product/estimate for all markets  This amount displays in Market Goals Entry.

Additional Options

• Define a Campaign ID

  Once the product estimate is defined you may define an optional Campaign ID to use as a shortcut in other options. You can also so a Campaign ID to limit the markets which are valid with this product estimate.

  Define a Campaign ID

• Define Hiatus Weeks

  If there are certain weeks during which you don't want to have any activity, you can specify those weeks as Hiatus Weeks. When you do, Hiatus Weeks defined for a product estimate are highlighted on the detail window in Market Goals Entry and on the worksheet in the Buy Module as a visual reminder that there is to be no activity scheduled for those weeks.

  Define Hiatus Weeks

Related Topics

• Market Goals Entry

• ISCI Definition