Post-Buy Item Fields

Field

Description
 

Show 3-Decimal-Position Ratings

• Select this check the box to display ratings to three decimal places.

• Leave this check box blank to display ratings to one decimal place.

Demo Re-rate

Key a demo to re-rate achievement only against a demo other than the primary demo designated in the estimate.

This option is not valid for the Goal vs Purchased format, because Goal and Purchased statistics are not re-rated.

Specify Book

• Key a valid month and year book code (i.e., JUL99 for July 1999) to request a specific book with averaged ratings for an alternate survey.

  A specific book request is identified on the report by this notation above the Affidavit or Achieved column (depending on the format selected):

  ***BOOK SPECIFIED***.

  If the specified book is not on file for a market requested, the report only shows purchased data under the Affidavit/Achieved column.

• Leave blank to use the default survey book designated for the market in the survey table assigned to the client.

Ethnic Type

Use drop down menu to select the Ethnic type you have defined in the Survey Type / Ethnic Definition.

Pre-Post
Use the fields in the Pre-Post section to project ratings for a buy to determine if the schedule is meeting its goals. Pre-post ratings will be used only for buy weeks for which the post book is not yet online. You must key all three book fields or leave all three blank.
 

Estimated Book Name

Key a future book for which you want to project (example, MAY09).

Share Book

Key a valid book from which to retrieve share data for use in projecting the ratings.

PVT Book(s)

Key one to four books to use in projecting the estimated level of viewership. If multiple books are keyed, they are averaged.

In addition to TV and Cable buys, you can now create a four book average posting for Radio buys.

Override Posting Definition?

Selecting this check box allows you to force the use of Estimated Books even if the regular survey table book to which the buy would normally be posted is online. In other words, this allows you to override the ratings survey table.

Use Weekly Ratings

If your agency has subscribed to Nielsen Metered Market Weekly Quarter-Hour Household Ratings or Nielson Local Daily (Overnight) Ratings service, you may use those ratings for television media.

Select one of the following options from this drop down menu to determine the type of weekly post to run.

None

Weekly Data Only

Weekly Data Plus Recent Book

Weekly: Household Only

Local Dailies

Time ShiftTime Shift only displays when selecting Local Dailies from the Use Weekly Ratings drop-down list.  Time Shift allows you to select one of the following Nielsen data streams:  Live Only, Live+Same Day, Live+3, Live+7. Click the Time Shift drop-down list and select the data stream from the displayed list.

Household Only

Bonus
Use the fields in the Bonus section to include information on bonus spots as well as spill data in the report.
 

Include Bonus

Select this check box to include bonus spots in daypart, spot length and market totals on the report.

Breakout Bonus

This option is only available if Include Bonus is selected.

• Select this check box to print a line showing totals for non-bonus spots and a second line showing totals including bonus spots. This line is marked with a plus sign (+) in the Len column.

• Clear this check box to include bonus spots with non-bonus spots in totals.

Include Spill

Select this check box to include spill data on the report.

Satellite Reporting
Use the option buttons in the Satellite Reporting section to specify whether to include satellite ratings in the report.
 

Standard

Select this option to include satellite ratings if the programming was the same and exclude them if the programming was different.

Keep in mind that there are differences between available satellite ratings systems:

Nielsen Audio

Nielsen

Parent-Only

Select this option to exclude all satellite ratings from the report, regardless of whether the programming is the same.

Parent-Plus

Select this option to include all satellite ratings on the report, regardless of whether the programming is the same.

Survey Area
If you selected Radio as the Media, you can use the option buttons in the Survey Area section to specify the survey area.
 

MSA

Select this option to specify the Metro Survey Area.

TSA

Select this option to specify the Total Survey Area.

Data to Print
 

Comments
Use the check boxes in the Comments section to indicate whether and what type of comments to include on the report.
 

Internal

Select this check box if you want to include internal comments on the report.

External

Select this check box if you want to include external comments on the report.

Detail
Use the check boxes in the Detail section to indicate whether and what type of details to include on the report.
 

Print Spot Detail

By default, the Print Spot Detail check box is selected to include spot-by-spot detail on the report.

Clear this check box to omit spot-by-spot detail.

Print Buy Line Detail

By default, the Print Buy Line Detail check box is selected to include buy line detail on the report.

Clear this check box to omit buy line detail.

Print Existing Overrides

By default, the Print Existing Overrides check box is selected to include any special overrides on the report when a book is specified in the Specify Book field.

Clear this check box to ignore special overrides when a book is specified.

Summaries
Use the check boxes in the Summaries section to indicate whether and what type of summaries to include on the report.
 

Station Daypart

By default, the Station Daypart check box is selected to include daypart totals by station summaries on the report.

Clear this check box to omit daypart totals by station

Market Daypart

By default, the Market Daypart check box is selected to include daypart totals by market summaries on the report.

Clear this check box to omit daypart totals by market.

Report Totals

By default, the Report Totals check box is selected to include a separate Totals page for the entire report.

Clear this check box to omit the Totals page from the report.

Optimum

By default, the Optimum check box is selected to include on the report a column showing average optimum GRPs attainable if the spots ran in fair rotation within the quarter hours of the time period. This column is indexed to affidavit GRPs and available only for the primary demo.

Clear this check box to omit this information from the report.

Original Purchase Data

By default the Original Purchase Data check box is selected to in include the original purchase information on the report.

Clear this check box to omit the original purchase information from the report.

Length Equivalency

Select this check box if you want to include Spot Length Equivalency information on the report.