Survey Type / Ethnic Definition

The Survey Type / Ethnic Definition allows users to define a specific survey type/ethnic type such as Black, Hispanic, Spanish or a user defined type and apply it to a specific survey class.  Please see Rating Survey Posting Definition to define how different survey/ethnic types post ratings.

Agencies/advertisers who wish to post ratings for certain markets against special surveys or ethnic surveys and who wish to define the months, weeks or days will post against certain ratings books.

To define a Survey/Ethnic type, select Database | Survey Type/Ethnic Definition..

1. Select the Survey/Ethnic Type by selecting the corresponding check boxes.

2. Click the Add icon to add a new Survey/Ethnic Type.  Key a new Survey/Ethnic Type letter, Description, and Sequence.

3. Click the Save icon.