To report spill for a station, begin by assigning one or more spill markets to the station in Spill Market Assignment. Spill data can be requested to be included on reports by selecting Include Spill on the report request window. Reports that can include spill: Post-Buy Item Report, Post-Buy Product Detail Report, Product Detail Report.
When Include Spill is requested on a report:
If a specific station is requested, the report displays data for the station's home market and for each market defined as a spill market for the station (spill-out).
If a specific market is requested, the report shows data for stations with the requested market as their home market and shows spill-in data for stations assigned to that market in Spill Market Assignments.
If a market group or all markets are requested, the report shows data for each station in its home market and shows spill-in data for a station in each market to which it is assigned in Spill Market Assignments.
Note: Spill data on reports does not include spot count, spot cost, or CPP/CPM.