Post-Buy Item Report

The Post-Buy Item Report helps you assess buy performance by comparing purchased gross rating points (GRPs) with affidavit achieved GRPs on a spot-by-spot, item-by-item detail level. Results are shown as lost or gained ratings points and the affidavit points are indexed against the purchased points, providing both a numerical and a percentage perspective. Daypart achievement summaries are also included for each station and market.

Nielsen supplies individual week records for every day/quarter hour so when posting an affidavit spot that falls within the Nielsen survey, an individual week record will be used.  The Post-Buy Item Report will display a ‘W’ in the A/W/S/O/P column to indicate that an individual week statistic was retrieved.  An ‘S’ will still display, if the individual week was special programming for this survey.  If the affidavit spot falls outside the survey, the program will continue to use the average record in the survey.

This Post-Buy Item Report option can also be used to print a report for a Buy Snapshot created using the Create Snapshot feature.

To request the report:

• Select Reports | Post-Buy Item Report.

Post Buy Item Report Prompt

• Print a report for a Buy Snapshot

  1. Locate the Snapshot field in the middle of the screen.

  2. Key in the code that you assigned to the Buy Snapshot.

  3. Choose any of the optional selections to add more detail to your report.

  • Click the Fields button for more information on the available optional selections.

  4. Accept or change the Report Formatting Options.

  5. Click <Submit> to submit your request.

   

• Print a standard Post-Buy Item Report

  1. Key in the Media

  2. Key in a Client, a Client Group, or select the All Clients check box.

  3. Key in a Product, a Product Group, or select the All Products check box.

  4. Key in an Estimate, an Estimate Group, or select the All Estimates check box.

  • If you choose an Estimate Group or All Estimates, you may check the Combine Estimates check box to combine estimates for the same client and product. The report will not be grouped or totaled by estimate and the estimated group or *ALL displays as the estimate in the header.

  5. Key in a Market, Market Group, or select the all Markets check box.

  • If you select a market group that is client specific, then you need to select the Client Specific check box.

  6. If you do not select a market, you can specify a Station and Band.

  7. By default, an R is placed in the Estimate Type field to choose a Regular estimate.

  • You can choose different estimate type or you can clear Estimate Type field and select the All Estimate Types check box to include all the available estimate types.

  8. You can fill in the Network or Affiliation fields to limit the report to buy lines for a specific network or affiliate.

  9. You can fill in the Daypart field to limit the report to a specific daypart.

  • You can exclude buy lines for the daypart you specified in the Daypart field by selecting the Exclude check box.

  10. If you did not choose a specific estimate, you can fill in the Start Date and the End Date fields to specify the starting and ending dates for the data to be included in the report.

  11. Choose any of the optional selections to add more detail to your report.

  • Click the Fields button for more information on the available optional selections.

  12. Accept or change the Report Formatting Options.

  13. Click <Submit> to submit your request.

   

Note: If you are using variable weeks, you may choose to combine estimates on this report even if they have different Week Start Days. However, this could cause difficulty in differentiating between Tuesday and Thursday and between Saturday and Sunday on the report.