Post-Buy Product Detail Report

This report is a post-buy analysis of a client's buys by product, for the primary demo. For each product, the report shows activity in each market, summarized by daypart and spot length. All four formats provide a summary report showing product totals by daypart and spot length for all markets. In addition, product GRP data is weighted by market percentage of primary demo coverage. This option can also be used to print a report for a buy and/or goal snapshot created using Create Snapshot.

To request the report:

1. Select Reports|Post-Buy Product Detail Report.

2. Key a Media code or key a Snapshot code and skip to step 10.

3. Specify the data to include using only one field from each row of required fields: Media, Client, Product, Estimate, Market.

4. If you choose a Client Group or All Clients, you may check the Combine Clients check box to combine clients on a page. The report will not be grouped or totaled by client, and the client group or *ALL displays as the client in the header.

5. If you choose an Estimate Group or All Estimates, you may check the Combine Estimates check box to combine estimates for the same client and product. The report will not be grouped or totaled by estimate and the estimate group or *ALL displays as the estimate in the header.

6. Select a specific estimate type to be included on the report or blank out Estimate type field and check the All Estimate Types checkbox to include all estimate types.

7. To limit the report to buylines for a specific network or affiliation, key the appropriate code.

8. To limit the report to a specific daypart, key the daypart. To exclude buylines for a specific daypart, key that daypart code in the Daypart field and click the Exclude check box to display a check.

9. If you did not key a specific estimate, key the starting and ending dates for the data to be included.

10. Make any additional optional selections and choose the report format. Click the <Fields> button at the bottom of this help page for more information on the fields.

11. Accept or change the Report Formatting Options, then click <Submit> to submit your request.

Note: Although you may request the report using a beginning date that is not a Week Start Day, goals will always be reported for the full week, beginning with the Week Start Day.