Buying Unit Profile Definition Detail

You'll use the controls in the Buying Unit Profile Definition Detail window to define a Daypart Group and Start Time for each media that will be used by this company/office in Broadcast.

Buying Unit Profile Definition Detail Window

1. Use the Rotation Percentage fields to define the horizontal and vertical rotation allowance acceptable to your company/office.

   The percentages that you enter here specify that allowance that is acceptable to your company/office for placement of spots horizontally across days of the week and vertically through the quarter hours of a time period. More specifically these percentages will represent the tolerance your company allows between an acceptable rotation and actual rotation results when matching affidavits. When affidavits are matched against buys, spots that run and exceed this tolerance are flagged on the Affidavit Matching Report.

   1. • Horizontal - Key a whole number to define the percentage of tolerance allowable in the distribution of spots across the days of the week on a single buy line.

      • • Leave blank to specify zero tolerance of horizontal rotation.

      • Vertical - Key a whole number to define the percentage of tolerance allowable in the distribution of spots across quarter-hours within a time period on a single buy line.

      • • Leave blank to specify zero tolerance of vertical rotation.

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2. Use the Spot Time Variance: Allowable +/- drop down  to select the number of minutes spot time may vary.

   The value you specify indicates if a time variance is acceptable when matching actual affidavit times against ordered schedules.

   You can select values between 0 and 5.

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3. Use the Lock Specials Override check box to indicate whether you may change affidavit ratings for spots in the Specials Override option.

   • Selected - Users may only override ratings for spots that air outside an actual survey period.

   • Blank - Users may change affidavit ratings, even when spots air within actual survey dates.

4. Use the Lock Buy Module Specials Override check box to indicate whether you may change affidavit ratings for spots in the Buy Module using the Specials Override Function.

   • Selected - Do not allow users to input overrides in the Buy Module.

   • Blank - Allow users to change affidavit ratings in the Buy Module prior to the affidavit being entered for posting.

5. For each Media listed in the table:

   • Key or Lookup a Daypart Group to serve as the default for this media on the buying profile.

     The daypart group selected on the buying profile controls which daypart codes may be used to enter buys and goals. Daypart Groups are defined in Daypart Group Definition.

   • Click Add to set the Effective Date and Start Time to set the start of a new broadcast day..

     The date and time that a new broadcast day begins. You can select, between 12:00 AM and 6:15 AM. This is used in affidavit matching validation and ratings applications.

     Keep in mind that if you change the Start Time after you've been using Broadcast for a while, some rating, avail and buy information may become invalid.

     If you need to change Start Time for any media, you should contact Mediaocean Spectra AV Client Service for guidance.
     For information on how to contact Mediaocean Spectra AV Client Service, see Technical Support.

   • If you want to be able to adjust ratings for shorter spot lengths, you can click the Equivalizer button to access the Spot Length Equivalency feature.  

6. When the profile is complete, click the Save icon to save the settings.

7. Click the Demo Selection button to display the Demo Selection window and select the demos which may be used by this buying unit.

Related Topics

• Affidavit Matching Report

• Specials Override Function

• Specials Override

• Daypart/Group Definition