You can select one of the following view options from the View drop down list on the Pivotal Buy Display or the Pivotal Buy Display Detail window. The view option you choose will control the measures (cost, GRPs, CPP, etc.) that display and how the data can be broken out (filtered) on the detail window.
To filter the data by additional demos and/or to view additional measures such as Net Cost, CPP2 (secondary demo CPP), etc, you may use Pivotal Buy Display Preferences. The additional filters and measures vary by View. All views except Rate Finder display Gross Cost, GRPS1 (primary demo GRPs), CPP1 (primary demo CPP) and Spots. Rate Finder displays Gross Cost and Spots.
By Market
Default drill order is Market, Client, Product, Estimate, Flight Dates, Year, Quarter, Month, Week Start date, Date Range, Demo1 (primary demo), Daypart, Length, Affiliation, Owner, Format, Network, Estimate Type, Bonus.
By Market by Station
This is similar to the By Market view but it also shows Station level data and other additional dimensions (shown italicized below) for drilling down. Default drill order is Market, Station, Client, Product, Estimate, Flight Dates, Year, Quarter, Month, Week Start date, Date Range, Air Date, Demo1 (primary demo), Daypart, Period, Program, Length, Affiliation, Channel, Owner, Format, Network, Estimate Type, Bonus, Item.
By Media
Default drill order is Media, Client, Product, Estimate, Market, Station, Flight Dates, Year, Quarter, Month, Week Start date, Demo1, Daypart, Length, Affiliation, Channel, Owner, Format, Network, Estimate Type, Bonus.
By Product
Default drill order is Product, Client, Estimate, Media, Market, Station, Flight Dates, Year, Quarter, Month, Week Start day, Demo1, Daypart, Length, Affiliation, Channel, Owner, Format, Network, Estimate Type, Bonus.
By Estimate
Default drill order is Estimate, Flight Dates, Product, Client, Media, Market, Station, Year, Quarter, Month, Week Start day, Demo1, Daypart, Length, Affiliation, Channel, Owner, Format, Network, Estimate Type, Bonus.
Rate Finder
Default drill order is Market, Station, Affiliation, Client, Product, Estimate, Flight Date, Year, Quarter, Month, Week Start day, Date Range, Air Date, Demo1, Daypart, Period, Program, Length, Affiliation, Owner, Channel, Owner, Format, Network, Item.