), programming differed and only
the parent audiences will be reported.On the Post-Buy Item Report, AdHoc Inquiry, and in Program Ranker, you may select whether and how to include satellite ratings.
Standard. Select this option to include satellite ratings if the programming was the same and exclude them if the programming was different. Note, however, the differences between Nielsen Audio and Nielsen:
Nielsen Audio stores a program name and rating for the parent station and for each satellite station. If the programming is the same on any one or more satellites, that individual satellite rating is added to the parent. If the programming is different on any one of the satellites, the rating for that individual satellite is not added to the parent.
Nielsen only stores a program and rating for the parent station and for the total satellite stations. If the programming is the same on all satellites, the total satellite rating is added to the parent. If, however, the programming is different on any satellite or if any satellite was off the air, no satellite ratings are added to the parent regardless of whether any other satellite was running the same program.
Parent-Only. Select this option to exclude all satellite ratings, regardless of whether the programming is the same.
Parent-Plus. Select this option to include all satellite ratings, regardless of whether the programming is the same.
Notes:
1. With the exception of the Post-Buy Item Report and the Program Ranker, all Broadcast reports and inquiries use the "Standard" rule described above.
2. In "Standard"
reporting, whenever the Nielsen printed book shows a "not equal"
sign (), programming differed and only
the parent audiences will be reported.