Ad Number Definition

Use this option to create the space description and caption of ads to run in publications. Each ad has its own number, which is applied to buys in the Print Buy module or in Ad Number Assignment, before printing insertion orders. Insertion orders cannot be printed without the ad number being assigned to the buy. In this option, you may also define an optional date range, and track the optional production product code and production job number. On the Buy Entry Screen in the Print Buy module, you may use the ad number to retrieve the ad space defined here. If you do not have authority to this option, you may select Ad Number Inquiry to view the ad number definitions.

1. To define ad numbers, select Database | Ad Number Definition.

Ad Number Definition Prompt

2. Key the Client and Ad Number.

3. To copy from an existing ad number, click the Copy icon and key the Ad Number to be copied in the Copy from text box. Otherwise, skip this step.

4. Click the Next icon to display the Detail window.

Ad Number Definition Detail Window

5. Key at least the first line of the Caption for the ad. Caption text for lines two and three may be added now or later.

6. If using this ad for direct mail or zip code targeted inserts, you may specify an optional Zip Code Type. The Zip Code feature is not used in interactive buying.

7. Complete any of the remaining fields. Click the <Fields> button at the bottom of this help page for more information on each field.

8. To associate products with this ad number now, click <Associated Products> and refer to Associating Products. Otherwise, skip to the next step.

9. Click the Save icon to save the ad number definition.

<Associated Products> Click to see instructions for this button.

<Zip Code Type Definition>  Click to see instructions for this button.