If your agency subscribes to either Nielsen Metered Market Weekly Quarter-Hour Household Ratings service or Nielson Local Daily (Overnight) Ratings service, you will be able to view that data in the Demographic Rating Display for television media.
Metered Market Weeklies
For Metered Market Weekly Quarter-Hour Household Ratings for television
media, the ratings weeks are Saturday through Friday, as supplied by Nielsen.
Therefore, weeks are identified by the Saturday start date. In addition
to the weekly ratings, the display includes cumulative weekly averages.
Monthly and quarterly averages can be obtained by requesting all the weeks
in the month/quarter desired. For Parent/Satellite statistics only the
parent is reported unless the ratings tape contains only the parent plus
figures.
Local Dailies
The Local Dailies (overnights) provide continuous coverage for all demographics
throughout the year for LPM markets only.
To view Weekly/Daily ratings, select Planning & Buying | Demographic Rating Display.
Demographic Rating Display Window
In the Media field, key T for television
From the Book Type drop down menu, select either Metered Market Weeklies or Local Dailies.
Click the Next icon to display the request window.
Fill in the required fields in the request window.
Click the Next icon to display the requested data on the Detail window
To clear all your entries from the request window, click <Clear>.