Television Rating Fields 

Field

Description
 

Rating Service

Key the code for the rating service from which to retrieve ratings data.

Demo(s)

Key one to eight valid Demos, prefixed by I(impression), R(rating), S(share), or P(PVT). P and S prefixes are not valid in the Time Period with PVT/Share Totals display format.

Market

Key a market for the inquiry or leave blank to key one or more broadcast stations in the Station(s) fields.

(If you key a market, you may also select either one or both of the All Stations In The Market or Show Cable Networks check boxes)

All Stations In The Market

• You can select this check box to retrieve ratings for all stations that have been defined in Station Definition and that are on the tape for that market, regardless of what market the station is assigned to in Station/Market Assignment.

• You can leave this check box blank to retrieve only stations assigned to the market in Station/Market Assignment or to key specific stations in the Station fields.

Show Cable Networks

• You can select this check box to include all local cable networks in the ratings display.

• You can leave this check box blank to omit local cable networks from the display.

Note: Local cable ratings are only available from the Nov03 book forward.

Station(s)

If you did not select the All Stations In The Market check box, you can key in from one to eight stations.

Book(s)

You must key either actual or estimated books, or you may key both.

(The Estimated, PVT and Share book fields must either all be blank or at least one book must be keyed in each. Estimated ratings are not available for local cable networks.)

Actuals

Key up to seven valid actual books to display past actual ratings for the stations selected. Leave blank to suppress actual ratings.

Estimated

Key up to a 6 character alphanumeric code to name the estimated book, then complete the PVT(s) and Share book fields. Leave blank if not estimating future ratings or if requesting local cable network ratings.

Share

Key a valid share book when estimating future ratings. Leave blank if not estimating future ratings or if requesting local cable network ratings.

PVT(s)

When an estimated book is keyed, key at least one valid PVT book. Key additional PVT books if a calculated PVT average is needed. Leave blank if not estimating future ratings or if requesting local cable network ratings.

Break By

Use the drop down menu to select one of the Break By ranges for ratings retrieval and display.

Show Shares/PVTs

Select this check box to include Share and PVT data on the display.

Show Program Titles

Select this check box to include program titles on the display.

Show Weekly Detail

Select this check box to include weekly detail on the display.

Days

Select the M-F check box to choose Monday through Friday or select the check boxes next to the individual days that you want to include in the inquiry. Multiple days on one row will be averaged for the times requested.

Start Time
End Time

Key the start and end times for the inquiry. All the programming within the specified time period will be included in the display.

Brk Avg
(Break Average)

Select a Break Average code from the drop down list to indicate whether to include ratings for the quarter hours prior to and/or after the requested time period.

If you do not select a code, only the actual quarter hour will be included.