About Media Reports

Media Reports print various information about the buy, including some or all of the following:

• audience measures based on a specified survey book

• demo re-rate

• pre-post

• audience measures based on the affidavit air dates and times

• audience measures based on the time period (achieved)

• statistics for a particular daypart

• statistics for a particular affiliation

• spill data

• station affiliation

Notes:

• Media Reports will be slightly different if you are using Variable Weeks.