Audience Research Reports Prompt

You'll use the Audience Research Reports option to create reports that you can use to research audience data. You may create and store multiple formats for these reports, each format having a different purpose in retrieving data for your research.

To access this option, select Research | Audience Research Reports.

Audience Research Reports Prompt Window

  1. Select a Report Type from the drop down menu.

  2. Key or Lookup a report Format.

  3. Your User ID is filled in by default; however, you can select another user ID if you want to use a report Format created by another user. Alternatively, you can leave User field blank to retrieve all formats for your Company and Office.

There are two Report Types that you can choose from:

The Historical Research Report allows you to research the performance of programs and time periods  based on the reported rating service information for a time and date period in the past. Ratings service information is kept for several years, so you may compare similar time periods, by network, cable or syndicator across multiple months and years.

The Estimated Research Report retrieves estimated audience figures using buying net/syn codes and names defined by the agency. This Estimated Report helps you to estimate the performance of a specific media, network, time period, program, etc., and to verify the accuracy of those estimates. You may compare your estimates to actual audience figures on the Historical Audience Research Report.