Each package enables you to specify additional buy details for units that are purchased during a specific date range that is within the estimate. The estimate must be set up first.
Package Definition Prompt
<Copy Package Units>
<Copy Package Definition>
<Transfer Package Units>
Key or select from lookup a one or two character media code.
Key or select from lookup a valid four-character client code.
Key or select from lookup a valid six-character estimate code for the time frame you want for the package.
Key or select from lookup a valid network/syndicator for this package. This field is for information purposes only. It is not used anywhere.
To create a new package, you may leave this field blank, and the system will assign the Package Number.
Or, key a five character code to define this package, or key/select from lookup a valid package code for editing.
Detail Window
Enables you to create a PDF of this package definition, including all details, and then e-mail it to the EDI vendor. See full topic.
Key a package description up to 20 characters for a new package.
Key the start and end dates, or use the calendar tool to click the dates. Dates must be within the estimate dates.
Available Dayparts/Selected Dayparts
If a daypart code was specified for the estimate, it displays in the Selected Dayparts field, and you cannot override. If daypart field is blank, you may assigned one or more daypart codes for this package.
You may use <Shift + Click> to select two or more sequential dayparts or <Ctrl + Click> to select dayparts not adjacent to each other. Select one or more dayparts to be assigned. Then use the right arrow -> to move these dayparts to the Selected Dayparts column.
Choose scatter or up-front.
Key a valid Universe Code, up to four alphanumeric characters, equal to or greater than the package end date.
The Universe Code must be defined in Maintain Agency Universes.
Status may be Open, Confirmed, or Rejected.
Confirmed Dates and products on the existing schedule can be changed; however, estimated audience figures will not change. Buys added to a confirmed package default to a bonus. A buy can be deleted. Confirmed packages can be billed and paid.
Open An open package allows changes at the buy level. Demos can be changed, and buys can be deleted from the system. Open packages can be billed and paid.
Rejected A rejected package is not included on reports and cannot be paid or billed. No more schedule details can be added to a rejected package. A package with units that have been billed, paid, or assigned ISCI codes cannot be rejected. You may change the status of a rejected package by overriding the status code.
The most likely time you would reject a package is when you created two versions of the same package in order to try out different buying scenarios. Then when you decide on the package you want to use, reject the other package.
Optional. Key the Package Cost.
Accept the default of 100% or key a guarantee percentage that will display at the buy level and impact demographics at time of reporting.
Optional. Key the Guaranteed Demo/CPM/CPP offered by the network/syndicator. It displays in the Guar CPM column on the Buy Module Worksheet, and on the Package Summary Report.
Optional. If you want to attach a specific product to the package, key the Product code. A product estimate must be set up before product may be used here.
Optional. Key a Unit Integration Cost to be applied to all units bought against this package.
Optional. In the Filter field, assign a filter code of your own that will be used for reporting purposes and for distinguishing between package types.
In the Universe % field, accept the default of 100% or key a percentage to adjust all estimated universes and ratings for all buys made against this package.
In the Impact % field, accept the default of 100% or key a percentage to adjust all estimated and actual ratings and impressions for all buys made against this package.
In the Feed % field, accept the default of 100% or key a percentage to adjust the estimated and actual impressions on all buys made against this package.
Accept the default for the HUT Average field (defaults from estimate) or key the code. In the first field indicate the number of years to average, in the second field, key the last two digits of the end year, for example 2 04.
In the Audience Type field, accept the default from the estimate or select from Average Audience or Gross Average Audience.
Optional. Key the Net/Syn Contract code. This code is also updated by EDI Contracts if a user has accepted an EDI contract.
Choose from Program Summaries, Half Hour, No Posting, or Quarter Hour. Only Cable packages may select Quarter Hour, else a warning displays on Save.
The initial values default from the Client Buying Profile for a new package.
Select the Post on Overnight check box if you want to use the Nielsen overnight data to post preliminary actual statistics to your units.
Please be aware that this data is considered by Nielsen to be preliminary and subject to change. For the most accurate posts, you should repost your units after the final statistics are loaded.
Overnight statistics will be available for the following:
National Broadcast media - typically media code N
English speaking networks
Time Period (half hour only) and Program Summary for standard demos
Live+ and SameDay+ data streams only
Note: Client user environment must have authorization for Nielsen overnight statistics.
Estimated Data Stream offers choices with and without VCR and the Commercial Average (minute) with and without VCR.
The measurements can also track variations of live plus viewing again one or more days later with +7 being a week after the original airing.
You may select the Actual Data Stream to be used when the units are posted. Choice enable you to track the viewership beginning with live or same day and up to seven days later, with or without VCR. These values are used in many reports and inquiries.
Even after units are added to the Buy Module, you may return to this package field and update this field. Then, in the Buy Module, use the Update Actual Data Stream function to update all units that do not have a manual override.
The Actual Data Stream may be manually overriden by you on the Buy Module Worksheet. If you do, that override will be used for posting.