Market Goals Fields
These are descriptions of the fields on the Market Goals Detail window.
If you are copying goals, the client and market being copied display at the top of the window. The flight dates and primary demo display as entered in Estimate Definition and may not be changed.
Traffic Due
In the Estimate column, the traffic due date displays from the estimate. To define a different due date for this market, key the date in the Market column.
Input Due
In the Estimate column, the input due date displays from the estimate. To define a different due date for this market, key the date in the Market column.
Schedule Due
The Estimate column displays the due date defined for the product/estimate or displays *VARIOUS if there are multiple Schedule Due dates defined for the product/estimate. The Market column displays the previously defined schedule due date or, if multiple Schedule Due dates have been defined for this market, a <Multi SDD> button displays instead of a date.
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To override the estimate schedule due date(s) with a single date for this market, key the date in the Market Schedule Due column.
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To override the estimate schedule due date(s) with multiple dates for this market, click the Toggle Schedule Due Dates icon 
to display the Multiple Schedule Due Date window, then follow the instructions in Multiple Schedule Due Dates.
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To view multiple schedule due dates defined for the product/estimate, click the <Multi SDD> button, if it displays, otherwise click the Toggle Schedule Due Dates icon .
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To view and/or change multiple schedule due dates previously defined for the market, click the <Multi SDD> button.
All Markets
Market
Displays the market for the goals being entered.
Total Market Goals
Key the total goals for the market. You may not save the goals if the amounts entered are greater than these goals.
Amount Entered
Display only. You may not save the goals if the Total Market Goals amounts are less than these goals.
DPT
Daypart. Select the daypart for the goal.
Length
Select the spot length for the goal.
GRPs/Spots
You may key the weekly or daily GRPs/Spots for the goal, or leave this field blank to either calculate GRP/Spot goals or to only enter goals in dollars. You may key GRPs with up to three decimal places or calculate GRP/Spot goals by keying the Cost and CPP, then clicking the Update icon 
. GRPs calculated this way only display to one decimal place.
Cost
You may key the weekly cost for the goal, or leave this field blank to either calculate cost goals or to only enter goals in GRPs/Spots. To calculate cost goals, key the GRPs/Spots and CPP, then click the Update icon .
CPP
You may key the weekly CPP for the goal, or leave this field blank to either calculate CPP goals or to only enter goals in dollars or GRPs/Spots. To calculate CPP goals, key the GRPs/Spots and Cost goals, then click the Update icon .
Goal Weeks or Days (unlabeled)
Click the check box for each week/day to be assigned these goals, or use the weekly calendar to assign weeks/days to multiple goal rows at one time. To use the weekly/daily calendar, click the check box to the left of each row to be assigned the same weeks/days, then click the Calendar icon 
on the toolbar to display a calendar of all weeks/days. Click the weeks/days, then click <Save>.