Market Goals Daypart Allocation

When you click the Daypart % button in the Market Goals Detail window, you can use the Market Goals Daypart Percent option to allocate GRPs/Spots by percent to different dayparts for one spot length.

The restore the original settings, click the Refresh icon refresh.gif.

Market Goals Daypart Percent Window

To allocate goals:

  1. Key the spot length and the total weekly GRPs/Spots to be allocated.

  2. Next to each daypart to be included in the allocation, key the percent of GRPs to be allocated to that daypart and the CPP/CPS for that daypart.

  3. Select the check box for each of the weeks to be scheduled with these goals.

  4. Click Save icon to allocate the goals and return to the detail window.