Once you have retrieved ratings, you'll focus on the Detail section at the bottom of the Trending Tab:
The Share Total row displays the sum of the original share figures.
The Adj. Total row shows the recalculated sum of the share figures each time you change a statistic.
The font in which statistics display in the Worksheet column indicates the status of those statistics. See the Trending Tab Font Chart.
For station/network combinations that are not already on the worksheet, only the station or the network (for cable) displays on the Trending tab and the network statistics are for the entire market.
To display the full program name (as retrieved from the ratings tape), hold the mouse pointer over the PRGM field for an actual book.
To make changes:
To change a rating, share, PVT or program name for Television buys on this tab, key over the existing value in the Worksheet column. To change a rating, share, AQH Persons, Cume Rating, Cume Persons or Turnover (T/O), key over the existing value in the Worksheet column.
To change all PVT figures in the Worksheet column at the same time, key the new PVT figure in the text box below the demographic drop down list box and click <Change PVT>.
To overwrite the worksheet statistics with those in the Worksheet column, click <Update Worksheet>. If you changed the rating for the adjusting demo (as defined on the Preferences tab), the ratings for the other demos are adjusted based on your worksheet configuration settings on the Preferences tab. Remember that the settings here, including Break Average, must match the worksheet for the buy to be updated. Program names already on the worksheet are not overwritten.
To add an avail to the worksheet, select the avail and click <Add to Worksheet>. For a station that is not already on the worksheet, you must key the daypart and band code on the worksheet for that avail. For a network, you must key the daypart, station (cable provider) and band code on the worksheet.
To remove all stations/networks that are not on the worksheet and clear all columns except the Worksheet column, click <Clear Trending>.
After you change the selection on any of the drop down lists, click <Retrieve Ratings> to retrieve the statistics for the new demo, day/time, BA and estimated book combination.
If you make any changes on the worksheet after initially selecting the Trending tab, click <Reload> on the Trending tab to update the Trending tab with those changes.
If you retrieve ratings in the worksheet after updating the worksheet from the Trending tab, those statistics will overwrite what was on the worksheet but will not affect what is on the Trending tab.
Local cable ratings are only available from the Nov03 book forward.