Use the Estimating tab in the Buy Module to compare worksheet avails for one or more historical or estimate books by switching between two modes of operation: Trending and Estimating. You can then choose from multiple detail views of ratings data. The available detail views differ depending on whether you working with television or radio.
For television buys, the Estimating tab complements the Trending tab by allowing you to compare buy lines for different time periods for one or more specified historical books. Both tabs bring together various information in one view and synchronize with the worksheet so you can update to or from the worksheet.
When working with television buys, the Estimating tab provides seven detail views.
For radio buying, the Estimating tab provides more information and multiple ways to compare ratings data across demos, books, stations and avails. All worksheet demos are included in the main display. You may select any demo or combination of demos from the Demographic drop down menu to view detail.
When working with radio buys, the Estimating tab provides six detail views.