Before retrieving ratings on the Estimating tab, select one of these detail views from the drop down list at the lower left section of the tab window.
Television Detail Views
Avail - Compare avails across books and demos, with or without Share and PVT/HVT detail and/or week by week detail.
Competitive - Compare avails across books for all stations and selected demos, with or without Share and PVT/HVT detail.
Competitive - exclude cable. Same as the Competitive view but without local cable stations.
Weekly - Display week by week statistics for an avail plus the Lead in and Lead out quarter hours.
Day - Quarter Hour - Displays selected time period broken out by day and quarter hour.
Day - Half Hour - Displays selected time period broken out by day and half hour.
Day - Hour - Displays selected time period broken out by day and hour.
After ratings are retrieved, you may display additional data in the selected detail view:
Avail - Double-click a book to display week by week detail. Double-click a demo to display the Share and PVT/HVT detail.
Competitive and Competitive - exclude cable - Double-click a demo to display the Share and PVT/HVT detail.
Weekly - Only one demo can be displayed. If you have more than one demo selected, the ratings are displayed for the primary demo. To change the order in which the columns display, click and drag columns.
Day - Quarter Hour - Displays selected time period broken out by day and quarter hour.
Day - Half Hour - Displays selected time period broken out by day and half hour.
Day - Hour - Displays selected time period broken out by day and hour.
The detail is sorted by station/network: stations with no network first, then stations with a network, followed by ratings for a network with no station.
Radio Detail Views
Competitive - Compare daypart across books and demos for multiple stations. Select books and demos, then select one avail in the display. Select Competitive from the view drop down list, then click <Retrieve>.
Hourly - Displays each individual hour that makes up the selected daypart.
Trending - Displays AQH Rating, AQH Share, AQH Persons, Cume Rating, Cume Persons, Demographic Share, Turnover and Time Spent Listening per each rating book and demo selected. If you select more than one demo, the primary demo ratings display.
Market Composition - Displays the percentage of the demographic cell that is listening for 5 or 15 minutes to a daypart.
Cume Composition - Displays the percentage of the demographic cell that is listening for 5 or 15 minutes to a daypart.
Rating Composition - Displays the AQH rating for each individual demographic that comprises the selected demographic.
Notes: When selecting Cume Composition or Rating Composition keep in mind the following rules:
- Only one row can be selected at a time.
- Only one demo can be selected at a time.
- You must select at least one book to retrieve ratings.