Buy Information Display Fields

These are descriptions of the fields that appear on the various Buy Information Display windows.

Displays the total tax on all buys included in the display.

This drop down list shows the buy tax amounts for each month in the request, displayed as YY/MM:00.00 where YY is the year, MM is the month, followed by the monthly amount in dollars and cents.

Dates

Displays the earliest beginning flight date and latest ending flight date for all estimates requested.

DP/Len

Daypart formats only. Displays the daypart and spot length for the item.

Week

Weekly formats only. Displays the beginning Monday date for the week the spot is scheduled.

Station

Station formats only. Displays the station and band code on which the spot is scheduled.

Market

Market format only. Displays the market in which the spots are scheduled.

Product

Product format only. Displays the product code.

Day

Day format only. Displays each day that has spots scheduled

Goal ( )

Goal formats only. Displays the primary demo, if it is the same for all the listed items, then shows the goal GRPs, Budget and CPP for each item.

Purchased

Goal formats only. Displays the purchased GRPs, Cost and CPP for each item.

Spots

Goal formats only. Displays the number of spots included in the item.

% Achievmt

Goal formats only.

Displays the achieved % for GRPs and Cost for each item.

Cost

Demographic formats only. Displays the cost for the items.

Demo

Demographic formats only. Displays the rating for the demo for the items.

CPP

Demographic formats only. Displays the cost per point for the items.

Total

Displays the totals for the entire request, not just the amounts that fit on one screen.