AdServer Xref

This window may be accessed from the Common Vendor Detail Window by clicking <Xref> on the Icon bar.

The Xref feature benefits Interactive buying in that your agency may use more than one ad serving vendor and you may have different codes for the same site (specific vendor web pages). This cross reference feature is used primarily by Media applications.

AdServer Xref Window

  1. If you are cross referencing the specified vendor to an ad serving vendor, key the code of this vendor in the AdServer Vendor Code field. Each ad serving vendor may have a different numeric code for the specified vendor.

  2. In the AdServer field, key the description that identifies each ad serving vendor.  

  3. If you have multiple ad serving vendors you want to cross reference, click the Add icon add.gif to add more lines for ad serving vendor entry.

  4. To delete an ad serving vendor. click in the Del box beside the ad server you want to delete.

  5. Click the Save icon save.gif to save information and return to the Detail Window.