The Demo Table defines the demo/stats to be created in the program profile.
During implementation, your agency's account was set up with the Standard Demo Table (STD) that uses the base demos/stats and provides access to a default window layout and report design. The designs result in the left to right age group headings for men, women, teens and children as well as the totals.
If you would like MediaBank to create custom demo tables for the way your agency buys (adding new demos or eliminating demos you don't use), please contact networkhelp@mbxg.com and describe your ideas to the Network application specialist.