View Tab

The View Tab in the Radio Ranker displays the selected data in a table format. Based on your selections, each demo/book combination is grouped and ranked separately. Radio Ranker's default display is sorted by the AQH rating.

View Tab

• You can click on any of the column headers in the table to sort the data.

   

  Column Heading	Description
  =	Programs which have the same rank number are tied display = sign in this column.
  Book	The selected Book(s)
  Demo	The selected Demo(s)
  Daypart	The selected Day/time combination(s)
  Rank	The ranking score - programs are ranked by the AQH Rating.
  Station	The station call letters and band.
  Format	Station Format abbreviation (up to a six characters code)  Hover text displays a full description of the format for each radio station as defined by Nielsen Audio.
  Channel	The dial position / frequency for each radio station. The channel that is displayed is the channel listed by Arbitron for that survey.
  AQH RTG	Average Quarter Hour Rating
  AQH Shr	Average Quarter Hour Share
  AQH Per	Average Quarter Hour Persons
  Cume RTG	Cume Rating
  Cume Per	Cume Persons
  Demo Shr	Demographic Share
  T/O	Turnover
  TSL	Time Spent Listening
  Pop	Total population in the survey area for the demo

   

• As you analyze the data you can use the view drop down menu at the top of the table to switch between the Radio Ranker / By Daypart and Radio Ranker / By Stations views.

• The Total Rows value indicates the number of rows in the table.

• If there are a large number of rows in the table you can use the scroll bar to view all the rows in the table. However, you can use the Max Rows setting to set the maximum number of rows that can be displayed in the table. When you click the Apply button, the table is divided up among multiple pages and page up and down buttons appear at the top of the table.

Using the Max Rows Setting

• Use the Back icon to return to the initial Radio Ranker window.

• Use the Print icon to access the Print View tab when you can print the data.

• Use the Export icon  to export the data in the table to a CSV file. Refer to Saving to CSV for more information.