Clicking the DP% button on the Multi-Market Goal Worksheet displays the Daypart Percent dialog box which shows all dayparts/spot length combinations per each market. If you enter a total GRP amount and a percentage of the GRPs applied to each daypart and a CPP, this option automatically calculates the number of GRPs and cost per each week.
Keep in mind that in order to use this feature, the Cost Distribution selection must be set to Distribution Disabled and only one row in the worksheet may be selected.
Key a weekly or daily GRP total in the Total GRPs field.
Select the date(s) in the For seeks list. Use Ctrl+Click or Shift+Click to select multiple dates.
Click the Apply button to initiate the calculation.
The Daypart Percent option will retain the values entered in the % of GRPs and CPP columns. Retaining the values in these columns means that you don't have to re-type in the daypart mix (or CPP) each time that you select another market.
You can enter goals without having to enter a market budget. The rule which enforces that the entered market GRPs and dollars must be less than or equal to the market budget GRPs and dollars has been relaxed in the Daypart Percent option. If you encounter a warning about this condition, you can override the rule by clicking the <Yes> button. When you do, the entered GRPs and dollars will instantly update the market budgeted GRPs and dollars essentially allowing you to alter your budget on the fly.
