Estimate Gauge

The Estimate Gauge shows you a high level view of market and purchase information for each estimate listed together within each market. You can then drill down in specific areas to obtain more detailed information.

The first four columns on the Estimate Gauge allow you to perform cross gauge status tracking, which will provide you with more targeted statistical information. To access this information, just click the gauge icon in any of the following columns for the row that you want to target.

Allows cross gauge status tracking at the Market level.

Click this gauge icon to retrieve the data from a row and display the associated data on the Market Gauge tab.

Allows cross gauge status tracking at the Station level.

Click this gauge icon to retrieve the data from a row and display the associated data on the Station Gauge tab.

Allows cross gauge financial status tracking.

Click this gauge icon to retrieve the data from a row and display the associated data on the FSI tab.

Allows you to send a message to other Broadcast users.

Click this gauge icon to retrieve data from a row and attach it to a message on the Messages tab.

The Estimate Gauge provides you with the ability to drill down on key data to view more specific details. You can click on the data in the following columns to access the associated view, which is then displayed on the Other Views tab.

The number in the Demos column indicates how many demos were used in the estimate.

Click a link in the Demos column to access Estimate Demo View, which lists each demo along with the details associated with each demo.

The numbers in the # of Markets w/Goals and the # of Markets Purch columns indicate the how many markets have goals and how many markets were purchased respectively.

Click the link in either column to access the Estimate Markets View, which lists the markets in each category.

The number in the Market Goal $ Entered column indicates the total dollar amount spent in markets with goals.

Click the link in the Market Goal $ Entered column to access the Market Summaries which will provide a drop down menu that will allow you to access the following three views for viewing and analyzing this data set:

Market Goal GRP View

Market Goal $ View

Markets Comparison View